ALLIED PAINT INDUSTRY (GOBI’S Paints)
Established in 1981, Allied Paint Industries (API) through its eminent corporate brand “GOBI’S” is today a preferred choice of millions throughout Pakistan. The journey towards the establishment of this homegrown entity was started three decades ago when the visionary and the founder of the company Mr. Asif Malik (late) along with his partner Mr. Muhammad Farooq Abbassi embarked on with an ambitious dream to establish a premier paint company that would outclass all the national as well as the multinational players in the coating market and would become the leading brand in the South East Asian region.
Today Allied Paint Industries has established itself to be among the top five decorative coating companies in Pakistan though quality wise it is undoubtedly the No.1 Quality Paint Company in Pakistan. At Allied Paint Industries, we remain committed to the vision of our founder Mr. Asif Malik(late): producing the superior paints and finishes in the industry, and delivering them to our customers through our strong nationwide web of knowledgeable and customer-friendly distribution network.
Our current MD Mr. Omer Asif Malik is a leader who inspires the team to achieve great results even under adverse operating conditions. He has deep understanding of sensitivities of the industry and the coating market and always has keen interests in team development. He is an MBA (UK). He is well read and well-travelled person. He attended various high level exhibitions. Under his leadership the company is flexing its muscle for viable expansion.
The Company has two manufacturing facilities-both located at Lahore (the provincial capital of Punjab and a hub of industrial activities). Collectively both facilities are spread over a landed area of nearly 10 acres manned by more than 150 core workers. We have three main sales offices in Lahore, Karachi and Islamabad. We are ISO: 9001 (2008) certified and working on to become an ERP enterprise soon.
The secret behind our superior performance coatings is our commitment to craft a specific product to deliver specific benefits: extraordinary application properties, durability, scrubbability, and longevity. For this we keep on investing in people, business process improvement, innovation and technologies.
We know that it is what is in the can that counts. That is why we strictly adhere to the British Standard Specifications and maintain strictest quality assurance and quality control monitored by highly seasoned technical staff throughout our value chain. At present, the company has an enviable reputation in the coating industry for professionalism, innovation, continuous improvement and commitment to sustainable growth and expansion. We look forward to the future with hope, fortitude and imagination.
With best regards For ALLIED PAINT INDUSTRIES
M. Ali Khan
Chief Operation Officer